The Problem: 

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Champlain Orchards is a self sustainable, ecologically certified, orchard whose produces 100% of their products at their Orchard in Shoreham, VT. While the orchard has been a recognized local purveyor of fresh food for decades, their branding missed the mark in connecting their home-grown story to the larger community. 

 

The Solution: 

A refreshed vintage brand identity gave the Orchard the heritage look and feel they had been missing. The “Loyal to The Soil” tagline acted as a rally cry in the Champlain Valley region, positioning Orchard as a long-standing pillar of the local community.