The Problem: 

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Millennials represent the largest group of Christians not regularly practicing their faith. While yoga and meditation provide popular, less rigid alternatives of stress management, they still lack a connection to God, leaving the majority feeling unfulfilled.   

The Solution: 

Hallow, a hybrid digital platform combining the power of prayer with the intimacy of meditation. Through a unique visual and verbal language, we developed a quirky and lovable personality which invited users to let their guard down and see Christianity in a different, more inviting light. We focused on empowering users to practice their faith on their own terms, wherever and whenever it made sense for them.